92nd spot is meant to be humorous but when I see what openet Simon farming is doing to the environment and Wildlife I just can’t be Canadian about it any longer with a serious message your Simon finds a our wild C of population and as intended it’s shock value garnering reaction of all kinds we’re not sure how heavy a voice the activist should be whether it’s Ryan Reynolds William Shatner Miley Cyrus these are all people that don’t live in our territories among the critics of the video starring William Shatner and produced by a company started by Ryan Reynolds as part of a campaign by conservation group Pacific Wilds get bent yous are unsurprisingly a coalition of Rights holder First Nations for far too long um you know activists and Rich non-native folks who work in our territories want to think that their opinion is more important than ours they characterize 121st Nation standing up for Aboriginal rights just as they are and they continually characterize them as some measure of elitist wild salmon Advocate Bob Chamberlain says the message behind the video resonates with a lot of people and you know the the f bomb uh WTF I mean this is how Canadians are expressing themselves about this particular industry like so many issues pitting environmental concerns against Financial ones the controversy over open net pen salmon Farms is nuanced and divisive critics say the practice harms wild salmon populations and the environment at large though the indigenous groups that rely on the sector say it boils down to rights and title and survival we’re concerned about the flippant nature of tactics like this it doesn’t take into effect the 500 full-time jobs that exist in rural First Nations communities the federal government first pledged to put an end to the practice of open net fish farming in 2019 last Wednesday the day before the video’s release that moving Target was further delayed by 5 years St open that pen Simon FS as the conversation and the controversy becomes considerably less courteous Sarah McDonald Global News
A coalition of B.C. First Nations is calling on two of Canada’s highest-profile actors to apologize.
At issue is a 90-second video, featuring William Shatner delivering an “f-bomb” filled rant that takes aim at open-net pen salmon farms.
The video was produced for the advocacy group Pacific Wild by Maximum Effort, a production company started by Ryan Reynolds and meant to be humorous.
But as Global’s Sarah MacDonald reports, the ad is garnering reactions of all kinds.
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