Unlock Opportunities: Bid for Public Contracts in Belgium under the EU-Canada Trade Agreement

Belgium - Bidding for public contracts under the EU-Canada trade agreement

“European Innovation Finds Success in Canada: How asUgo Leveraged the EU-Canada Trade Agreement to Win Public Contracts”

In the world of international trade, opportunities are abundant for companies looking to expand their reach beyond borders. The EU-Canada trade agreement is one such opportunity that has helped European firms gain access to public procurement contracts in Canada. One company that has made the most of this agreement is asUgo, a Belgian firm specializing in Customer Relationship Management solutions.

asUgo: From Belgium to Canada

Founded in 2016 by Julien Blaise and Gaëtan Mondet, asUgo quickly established itself in Belgium by providing innovative solutions to organizations across different sectors. With a strong foothold in the Belgian market, the company set its sights on international expansion. Canada, with its transparent tendering process and non-discriminatory policies towards European companies, seemed like the perfect fit for asUgo’s growth strategy.

The Journey to Success

As representatives from asUgo made their way to Canada, they were met with positive responses from key players interested in their solutions. Within six months, the company had secured three public contracts with Canadian municipalities, marking the beginning of a successful journey into the Canadian market. Buoyed by this success, asUgo set up an office in Canada and now has its sights set on the lucrative US market.

Challenges and Triumphs

While the path to securing public procurement contracts is not without challenges, asUgo’s efforts have paid off handsomely. With a team spread across Belgium, Portugal, and Canada, the company is well-positioned to continue its international expansion and contribute to making public services more efficient worldwide. The support of existing and future EU trade agreements will play a crucial role in furthering asUgo’s mission.

Closing Thoughts

The story of asUgo serves as a testament to the power of international trade agreements in fostering innovation and growth. By leveraging the opportunities presented by the EU-Canada trade agreement, the company has been able to make a mark in the Canadian market and is now poised to take on new challenges in the US. As businesses like asUgo continue to explore new horizons, the potential for collaboration and growth in the global marketplace becomes ever more promising.



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