Cup of Joe? Gen Z less interested in coffee than older Canadians, study finds

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Are younger Canadians done with coffee? A new study shows that Gen Z is the least likely generation to have a cup of joe with their breakfast.

The study released Wednesday by Dalhousie University’s Agri-Food Analytics Lab found 30.4 per cent of those in Gen Z, born between 1997 and 2005, chose coffee as their preferred beverage for breakfast.

That’s lower than older generations, with millennials coming in at 46.9 per cent, Gen X at 55.4 per cent, Boomers at 66.2 per cent and The Greatest Generation at 81.2 per cent.

Katherine Dornian explores some of the reason for these shifting habits.

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35 COMMENTS

  1. Kids don’t know what’s good for them that’s why. They drink those over marketed energy drinks then learn from the consequences as they get older then switch to coffee

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