Discover Team Canada’s exciting theme for the 2024 Olympics

2024 Olympics: Team Canada's theme revealed

“Canada’s Olympic Team Embraces the Theme ‘Brave is Unbeatable’ for Paris 2024”

As the anticipation for the upcoming Summer Olympics in Paris continues to build, Canada’s Olympic team has revealed their inspiring and powerful theme for the games – “Brave is unbeatable.” This theme embodies the spirit and determination of the athletes who will be representing Canada on the world stage, showcasing their resilience and fearlessness as they strive for greatness.

Unveiling the Marketing Campaign

The Canadian Olympic Committee, along with broadcast rightsholder CBC, officially unveiled the marketing campaign today, featuring nine exceptional athletes who embody courage and tenacity in their respective sports. Among them are sprinter Andre De Grasse and basketball player Shai Gilgeous-Alexander, both of whom have already made significant impacts in the world of sports.

Celebrity Narrators add Star Power

Adding even more star power to the campaign, actor Michael J. Fox and singer Celine Dion have lent their voices as narrators, further emphasizing the message of bravery and resilience that the Canadian Olympic team embodies. Their involvement highlights the widespread support and enthusiasm for the athletes as they prepare to compete on the global stage.

Looking Back on Past Successes

Reflecting on the success of Canadian athletes in the previous Summer Olympics in Tokyo, where they won a total of 24 medals, including seven gold, serves as a source of inspiration and motivation for the team heading into Paris 2024. Despite the challenges presented by the COVID-19 pandemic, Canadian athletes demonstrated their strength and determination, proving that they are indeed unbeatable when they embrace the power of bravery.


As the countdown to the Summer Olympics in Paris draws closer, Canada’s Olympic team stands united under the theme “Brave is Unbeatable,” ready to showcase their talent, determination, and unwavering spirit on the world stage. The support and encouragement from fans across the country will undoubtedly fuel the athletes as they strive for excellence, reminding us all that when we embrace bravery, anything is possible. Let us come together to cheer on our Canadian athletes as they chase their dreams and inspire us all to be fearless in the face of challenges.



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