Boost your clickthru rate with the increasing adoption of cryptoassets in Canada

Rising cryptoasset adoption in Canada

“2022-2023 was a whirlwind in the world of cryptocurrency, with lawsuits and settlements capturing headlines. However, amidst the legal battles, investment performance in the crypto space remained robust. The increased scrutiny from lawmakers actually paved the way for much-needed market surveillance, regulatory actions, and policies. These regulatory measures have transformed the crypto space into a more appealing investment opportunity for institutional investors.

The Road to Institutional Adoption:

Looking towards 2024, the trend of institutional adoption of cryptoassets is expected to continue. Driven by client demand, financial services providers are likely to enhance their existing cryptoasset offerings, prompting other hesitant organizations to enter the market. With competition heating up and reputable financial services providers upping their game, it is possible that even the most skeptical investors may start to consider investing in cryptoassets. This gradual shift in mindset may lead to a broader adoption of cryptoassets, ultimately shaping many organizations’ overall business strategies.

The Rise of Real World Assets on the Chain:

Another significant trend to watch in 2024 is the increasing adoption of Real World Assets (RWAs) on-chain. Yield-bearing RWAs experienced substantial growth in 2023 and are poised for further expansion in the coming year. With stablecoins offering attractive investment opportunities in the current high interest rate environment, many cryptoasset organizations are introducing innovative solutions that tokenize assets like treasuries or issue stablecoins with built-in yield for holders. This progression has already seen the market share of yield-bearing RWAs rise from 31% to 53% between January 1 and September 30, 2023.

As centralized finance (CeFi) platforms integrate RWAs and decentralized finance (DeFi) applications leverage on-chain composability, the adoption of RWAs is expected to soar. This shift is anticipated to drive heightened interest from institutional investors and financial services organizations in 2024. Institutional investors are attracted to RWAs for their promising yields and unique investment opportunities, while financial services providers are poised to expand their offerings in response to the growing demand and capital inflow in this sector.

In conclusion, as the cryptocurrency landscape continues to evolve, the year 2024 holds great promise for institutional adoption and the mainstream integration of Real World Assets on the blockchain. With regulatory measures in place and innovative solutions on the rise, the future of cryptoassets looks brighter than ever. It is a pivotal time for investors, organizations, and the financial industry to embrace the opportunities presented by the ever-changing world of cryptocurrencies.”



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