“Effie Canada, a prestigious organization that celebrates marketing effectiveness, has recently appointed two accomplished individuals to serve as co-chairs for its 2024 and 2025 program. Kate Torrance, the VP, head of brand, content and communications at SickKids Foundation, and Adam Reeves, the chief creative officer at TBWAGroup Canada, will be leading the Effie Canada Steering Committee.
**A New Era of Leadership**
Kate Torrance and Adam Reeves step into their roles with a wealth of experience and a clear vision for the future of Effie Canada. Kate is known for her commitment to marketing effectiveness, while Adam brings a strong creative perspective to the table. Together, they will be responsible for overseeing the judging of the Effie Awards Canada and ensuring that the winning work has a lasting impact on the industry.
**A Focus on Creativity and Effectiveness**
Kate Torrance has a proven track record of driving advertising effectiveness at SickKids Foundation, with multiple Effie awards to her name. Adam Reeves, on the other hand, has a background in award-winning creative work that has been recognized at prestigious events like Cannes Lions and Effie Awards. Their combined expertise promises to bring a fresh approach to the Effie Canada program.
In a statement, Kate expressed her excitement for the diversity and talent in the Canadian marketing landscape, emphasizing the importance of recognizing and sharing exceptional work. Adam highlighted the significance of the Effie Awards as an international benchmark for creativity that drives real results for clients.
**Looking Towards the Future**
With the Effie Canada 2024 Call for Entries now open, Kate, Adam, and the rest of the Steering Committee are gearing up for a new wave of submissions. This year, the competition introduces two new categories, reflecting the evolving landscape of marketing – Commerce & Shopper: Retail Media, and Digital: Artificial Intelligence (AI).
The judging process, led by the co-chairs, is set to begin soon, with the results expected to be announced in September. The pinnacle of the competition will be the Grand Effie award presentation at the Canadian Marketing Effectiveness Summit in October.
As Effie Canada moves forward under the guidance of Kate Torrance and Adam Reeves, the marketing industry can look forward to a renewed focus on creativity, effectiveness, and innovation. Their leadership promises to elevate the profile of the Effies and position Canada as a global leader in creative effectiveness.”
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