“2024: The Future of Automotive – What Lies Ahead for Automakers and Consumers”
The year 2024 is anticipated to bring a positive shift for automakers and drivers as supply chain issues gradually resolve. However, as we move forward, new challenges arise, including higher interest rates and consumer costs. The proliferation of electric powertrains also demands changes in Canada’s automotive workforce, ecosystem, and skillsets. In this era of connected vehicles, considerations around data ownership and privacy are paramount. What do these shifts mean for automakers, consumers, and the automotive industry as a whole?
Exploring the Future of Automotive at The Globe and Mail Summit
The Globe and Mail recently hosted the fourth annual Future of Automotive summit on February 13, gathering industry experts, consumers, and tech innovators to discuss the evolving landscape of automotive and driving in Canada. The event featured insightful discussions and interviews conducted by Jordan Chittley, editor of Globe Drive, and Petrina Gentile, automotive journalist and contributor to The Globe and Mail.
Trending Topics and Insights from the Summit
The summit kickstarted with a detailed interview on the rising trend of e-vehicle adoption in Canada, featuring Stephen Beatty from Toyota Canada and Dan Guatto from EY Canada. Key issues such as e-vehicle charging infrastructure, costs, and market development were addressed, shedding light on the future of electric vehicles in the Canadian market.
Additionally, discussions on the pricing dynamics of new and used vehicles, average leasing terms, and evolving costs were led by Yolanda Biswah from Canadian Black Book and Baris Akyurek from AutoTrader. These conversations provided valuable insights into the changing landscape of vehicle ownership and affordability for consumers.
Data Privacy and Security in the Age of Connected Vehicles
As technological advancements in vehicles continue to grow, the issue of data privacy and security becomes increasingly crucial. With the collection of extensive driver and road data, the discussion on legislation, consumer awareness, and cybersecurity measures becomes imperative. Experts Fahed Hassanat and Ruth Promislow delved into this topic, highlighting the importance of protecting data in connected vehicles.
Preparing for the Shift to Cleaner Powertrains
With the ongoing transition to cleaner powertrains, the automotive industry is in need of new skills, innovation, and workforce development. Indigenous communities are taking the lead in clean energy projects and initiatives related to electrification, emphasizing the importance of youth involvement, skills development, and sustainable practices.
Positioning Canada for Success in the Automotive Industry
A panel of experts discussed the necessary steps and actions that businesses, industry players, and governments should take to position Canada for success in the automotive sector. The panel, moderated by Petrina Gentile, featured Dr. Narayan C. Kar, Jessica Tait, and Meena Bibra, offering insights on shaping a sustainable and competitive automotive industry in Canada.
In conclusion, the Future of Automotive summit provided a platform for thought-provoking discussions and insights on the evolving automotive landscape in Canada. As we navigate through new challenges and opportunities, collaboration, innovation, and a proactive approach will be key in shaping the future of automakers, consumers, and the industry as a whole.”
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