siriusxm canada partners with toronto raptors in multi-year deal as official audio music streaming partner

SiriusXM Canada joins Toronto Raptors as official audio music streaming partner in multi-year deal


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“Exciting News: SiriusXM Partners with Toronto Raptors to Bring Fans the Ultimate In-Game Experience”

In a groundbreaking multi-year partnership, SiriusXM Canada and the Toronto Raptors are teaming up to bring fans an unparalleled in-game entertainment experience at all Raptors home games. This collaboration promises to bring fans closer to what they love, with new Halftime Shows, a DJ Duel, Warm-Up Playlists, gamified in-app integrations, and more.

New Generation of SiriusXM

The partnership comes at an exciting time, as SiriusXM is set to introduce a new brand platform and a revamped SiriusXM Streaming app, launching across North America on December 14. This new brand is expected to resonate with a new generation of listeners, and its official debut will be celebrated at the Raptors game against the Boston Celtics. The first-ever SiriusXM Halftime Show will feature Canadian singer-songwriter Rêve, performing songs from her debut album “Saturn Return.”

Enhancing the Fan Experience

SiriusXM’s Senior Vice President, Global Partnerships, MLSE, Jordan Vader, expressed excitement about the partnership, emphasizing the commitment to enhancing the fans’ game experience through unique and innovative partnerships. Meanwhile, Rob Keen, SVP of Sales & Marketing at SiriusXM Canada, highlighted the opportunity to reach new audiences and create unforgettable experiences for fans by bringing together the best music and sports moments.

Cutting-Edge Technology and Unique Integrations

One of the highlights of the partnership is the introduction of a new branded arcade game within the Raptors official mobile app, offering fans an interactive experience. Additionally, a state-of-the-art projection game will be unveiled later this year, promising a ground-breaking technology experience for fans. SiriusXM will also present the Raptors Warm-up Playlist at every home game this season.

Thought-Provoking Conclusion

SiriusXM’s partnership with the Toronto Raptors marks an exciting step forward in enhancing the in-game experience for fans, bringing together the worlds of music and sports in unique and innovative ways. As technology and entertainment continue to evolve, collaborations like this one open up new possibilities for creating unforgettable experiences for fans. The fusion of music, sports, and cutting-edge technology creates an engaging and dynamic atmosphere that redefines the in-arena entertainment experience. With this partnership, SiriusXM and the Toronto Raptors are shaping the future of in-game entertainment, promising fans a closer connection to what they love. It’s a partnership that integrates new ways of experiencing entertainment, blurring the lines between traditional game experiences and immersive, interactive entertainment. With this new era of collaboration, sports and music enthusiasts alike can look forward to an exciting evolution in in-arena entertainment.


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